At the heart of the decision is concern over the survival of Meghalaya's neighbourhood retailers.
For these startups, qcom is emerging as a launch and discovery platform, not simply a fulfilment channel.
Qcom platforms are prioritising convenience, selection, AI-driven inventory planning and loyalty rewards over deep discounting.
India's quick-commerce (qcom) industry is facing significant profitability challenges in metro markets due to saturation and intense competition, with the number of dark stores already exceeding profitable capacity, according to a Bernstein report.
Through its cloud kitchens, ITC is building a portfolio of shorter shelf-life offerings and selling them through quick commerce platforms.
The Confederation of All India Traders (CAIT) representing 70 million traders has written to Union Commerce Minister Piyush Goyal, drawing his attention to the alleged violations of laws and regulations by quick commerce (qcom) companies.
India's gifting market is seeing its biggest festive season yet, with sales through quick commerce platforms like Zepto, Blinkit and Instamart jumping 40%-50% year-on-year.
A joint report by Deloitte India and FICCI projects India's consumer economy to reach USD 1.9 trillion by 2030. This growth will be fuelled by rapid AI adoption, evolving consumer preferences, and new commerce models like e-commerce and quick commerce. India leads in AI adoption among top countries, with businesses leveraging it for engagement, innovation, and forecasting. The report also highlights the emergence of a new Indian consumer seeking convenience and transparency, and identifies key trends shaping FMCG, retail, and e-commerce sectors.
'The focus on easier access and faster delivery is creating a new consumption pattern that allows consumers to satisfy their last-minute cravings and restock essentials at the click of a button.'
As quick commerce gains ground, emerging direct-to-consumer (D2C) brands are betting big on digital channels to drive growth. According to Aman Gupta, co-founder of wearables brand BoAt, new-age brands in India have been expanding at a much faster pace than expected, driven by digital channels like quick-commerce. "Investors doubted the potential of D2C brands when we started, but today there are multiple brands in the startup market that are growing on the shoulders of these digital channels," Gupta said while addressing a session at Razorpay's D2C and Retail Summit recently.
As quick-commerce players find their foothold among consumers, brands are all set to step up their presence on these platforms.
'Traders must adopt digital payments as soon as possible within a set timeframe, as the nation is moving rapidly towards digitisation.' 'Ignoring digital systems is not an option for strengthening trade.'
Competition in the fast-growing quick commerce sector is heating up as Swiggy Instamart faces a tough challenge in narrowing the gap with Blinkit, which currently dominates the market. In the second quarter (Q2) of 2024-25 (FY25), Instamart's gross order value (GOV) rose by 42.1 per cent quarter-on-quarter (Q-o-Q) and 75.5 per cent year-on-year (Y-o-Y), reaching Rs 3,382 crore.
After a tentative start, quick commerce (q-commerce) is ablaze, with Blinkit and Zepto slugging it out in a market distinct from other competitors. The latest entrant is Flipkart, which is ramping up its infrastructure in around 12 cities where it will launch the service in the next six to eight weeks, taking on existing players such as Blinkit, Zepto, Instamart, and BigBasket, among others. According to data analysed from Sensor Tower by BofA Global Research, the daily active user (DAU) base of Blinkit has grown by 58 per cent between February 2023 and February 2024.
After making the model work in metro cities, players in the quick commerce sector are rapidly expanding their footprint into smaller tier 2 cities and markets beyond that ahead of the festival season.
A new report by Google and Deloitte projects India's e-commerce market will nearly triple to USD 250 billion by 2030, driven by Gen Z shoppers, quick commerce expansion, and AI.
On the cusp of launching its Rs 11,327 crore initial public offering (IPO) next week, food and grocery delivery major Swiggy believes quick commerce to be its future growth engine and anticipates that it will outpace its core food delivery business over the next five years. Currently, the quick commerce business of Swiggy - backed by Prosus and SoftBank - is 40 per cent of the size of its food delivery revenues.
Government departments are establishing Quick Response Teams (QRTs) to promptly address and counter misleading or fake content circulating on social media. These teams will monitor digital platforms, verify information, and coordinate with fact-checking units to ensure timely and accurate responses to misinformation, with some ministries already having formed their QRTs.
Amitesh Kumar Jha, CEO of Swiggy's quick commerce platform Instamart, has resigned to pursue other opportunities, with Nandita Sinha, formerly CEO of Myntra, appointed as his successor effective August 3, 2026.
Food and grocery delivery giant Swiggy has reported a significant narrowing of its net loss in the first quarter, down 34 per cent year-on-year to approximately 791 crore, while revenue from operations surged by 37 per cent to 6,812 crore. The company also achieved contribution margin break-even in its quick commerce segment, Instamart.
Amazon CEO Andy Jassy has announced a significant expansion of the company's quick commerce business, Amazon Now, to over 300 Indian cities, aiming to build the country's largest delivery-in-minutes network. This move follows a recent USD 35 billion investment commitment by Amazon in India.
Businesses across sectors are positioning themselves to capitalise on the expected surge in demand.
Eternal's quick commerce platform, Blinkit, significantly outperformed in Q1 FY27, with net order value (NOV) rising 19.1 per cent quarter-on-quarter, indicating strong market share gains driven by increased monthly transacting users and transaction frequency.
Dark patterns are no longer just a consumer protection concern, but a broader macroeconomic challenge affecting the long-term sustainability of India's digital commerce ecosystem.
The Maharashtra Food and Drug Administration (FDA) has suspended the licences of 14 food business establishments linked to online platforms such as Blinkit, Zepto and Instamart after a state-wide inspection drive found safety and hygiene violations, officials said on Friday.
Tata Sons has the balance sheet to support them, for now.
'GenZ today is close to 45 to 50 per cent of the overall shopping journeys in the country. They are also very content-first in terms of entertainment or otherwise, general gratification of content and discovery.'
Digital payments firm PhonePe has launched PulsePro, an enterprise intelligence platform providing businesses with aggregated and anonymised transaction data. This platform offers near real-time market insights at granular levels, helping companies track consumer spending, identify growth opportunities, and make informed expansion decisions across India.
Quick commerce platform Zepto is reportedly planning to launch its Rs 11,000-crore Initial Public Offering (IPO) in July, following SEBI approval. The company is pursuing a distinct growth strategy, focusing on market density and operational intensity in metro markets rather than rapid geographic expansion, a move that sets it apart from rivals like Zomato and Swiggy.
Shiprocket plans to allocate a significant portion of its IPO proceeds towards artificial intelligence (AI), aiming to evolve its e-commerce enablement platform into a comprehensive operating system for merchants, enabling conversational commands and reducing manual tasks.
Quick commerce is proving to be a solid business proposition, with companies like Zomato's Blinkit and Y Combinator-backed Zepto recently registering growth, charting paths to profitability. Blinkit logged its highest gross order value (GOV) and customer transactions in June and July, showing a positive contribution for the first time in the quarter ended June 2023. Deepinder Goyal, Zomato's co-founder and chief executive officer (CEO), predicted that Blinkit would deliver more value to shareholders than the core food delivery business in the next decade.
Eternal, the parent company of Zomato and Blinkit, reported a nearly fourfold increase in net profit to 92 crore for Q1FY27, primarily due to operational gains and the strong performance of its quick commerce business, Blinkit.
Tata Steel more than doubled its Indian capacity through acquisitions and expansion, strengthening cash generation as it pursued a costly restructuring of its European operations.
The launch also marks the debut of HPCL's newly launched HP Navya, its next-generation 10 kg composite LPG cylinder, on Instamart.
The Food Safety and Standards Authority of India (FSSAI) has clarified that the display of expiry and 'best before' dates on packaged food products sold on e-commerce platforms is governed by the Legal Metrology (Packaged Commodities) Rules, 2011, which are administered by the Department of Consumer Affairs (DCA).
Amazon CEO Andy Jassy announced an additional USD 13 billion investment in India, bringing the company's total capital commitment to USD 48 billion by 2030. This significant investment will primarily focus on expanding AI and cloud infrastructure, supporting job creation, boosting e-commerce exports, and digitising small businesses, aligning with India's growing digital economy.
Tata Consumer Products reported healthy revenue growth in Q1 FY27, driven by its India branded business and accelerating momentum in newer segments, which are now expected to sustain double-digit sales growth and improve profitability.
India's online retail market concluded 2025 with electronic retail (e-retail) gross merchandise value (GMV) reaching $65-66 billion, a 19-21 per cent increase, according to a report by Bain & Company and Flipkart. This growth is significantly driven by GenZ shoppers and the rapid expansion of quick commerce, which has emerged as a global leader.
Hindustan Unilever (HUL) exceeded consensus estimates in Q4FY26, driven by lower overheads and 6 per cent consolidated volume growth. However, the company anticipates further price hikes to counter an expected 8-10 per cent material cost inflation, while maintaining a mid-term margin guidance of 22.5-23.5 per cent.
"Our strategy has always been to focus on volume-led penetration growth," said Manish Tiwary, chairman and managing director, Nestle India.
